Putting an End to Marketing Strategy by Hindsight

Brand building requires engagement on every channel so customers come ready to buy There’s an old saying in the business world that past performance is not an indicator of future performance. In the age of the informed consumer, marketers cannot rely on doing things they way they have been done in order to ensure growth [...]

2017-11-08T13:34:05-05:00November 8th, 2017|Categories: Blog, Marketing|Tags: , , |

4 Proven Processes for Measuring Tradeshow ROI

Laura Patterson, President, VisionEdge Marketing While maintaining presence in your industry and increasing exposure to prospects and customers are sounds reasons to invest in industry conferences and events, the C-Suite is looking for more concrete value for this typically large investment. Should you attend more or fewer tradeshows? Should your booth be larger or [...]

2017-02-26T12:39:52-05:00September 23rd, 2016|Categories: Marketing|Tags: , , |

At Spacesaver, Marketing-IT Collaboration Drives Demand Generation Strategy

Digital transformation may have gained theoretical popularity, but many mid-market companies still struggle to fully integrate their marketing and technology teams in the real world.   Twenty-seven percent of senior executives believe that digital transformation is an essential component of the survival of their business. Executives at Spacesaver Corporation, a full-service storage solution provider, knew [...]

2017-07-05T15:01:06-04:00July 27th, 2016|Categories: Marketing|Tags: , , |

Changing the Culture: Collaborate to Reach Digital Customers

Rarely are marketing executives afforded the time to commiserate openly around common pain points. At the leadership roundtables that kicked off the Spring 2016 Midmarket CMO Forum yesterday in Orlando, dozens of midmarket CMOs came together for just that purpose. Processing and delivering useful data to drive marketing decisions is a universal challenge, but providing useable customer data for Sales teams to "be a greeter at the [...]

2017-02-26T12:07:54-05:00April 4th, 2016|Categories: Marketing|Tags: , , |