customer analytics – MIDMRKT Suite

Fourth generation family business upholds traditions with analytics
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Fourth generation family business upholds traditions with analytics

17 05, 2017

Fourth generation family business upholds traditions with analytics

By Contributed|2017-05-25T10:55:45-04:00May 17th, 2017|Categories: Data Analytics|Tags: analytics, customer analytics, data analytics|

Oberweis Dairy has been committed to the tradition of home milk delivery for more than 100 years. But the dairy business is not what it used to be. Until about the 1960s, home milk delivery was a mainstay for most US families. By the 1970s, more and more families were buying milk at the local [...]

Become an Insights Driven Midmarket Organization
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Become an Insights Driven Midmarket Organization

9 02, 2017

Become an Insights Driven Midmarket Organization

By Craig Rutkowske and David Kelly|2017-02-09T19:01:19-05:00February 9th, 2017|Categories: Data Analytics|Tags: customer analytics, data analytics, SAS|

While analytics can be developed and leveraged across the business, midmarket companies have seen greatest success when focusing on the customer Three key areas to focus resources Midsized organizations today face a complex set of issues in the marketplace. Customer expectations keep climbing, data sources and customer engagement points continue to multiply and internal demands to drive [...]