Marketing

4 Proven Processes for Measuring Tradeshow ROI

Laura Patterson, President, VisionEdge Marketing While maintaining presence in your industry and increasing exposure to prospects and customers are sounds reasons to invest in industry conferences and events, the C-Suite is looking for more concrete value for this typically large investment. Should you attend more or fewer tradeshows? Should your booth be larger or [...]

2017-02-26T12:39:52-05:00September 23rd, 2016|Categories: Marketing|Tags: , , |

Timing, Relationships Key in Digital Transformation

Technology and marketing teams are on the hot seat to drive digital initiatives for their midmarket companies Rural farm fields might be one of the least likely places to find a digital transformation success story, but as with any business initiative, no project can be started without a clear timeline and a strategy scaled to [...]

2017-02-26T12:39:57-05:00September 22nd, 2016|Categories: Strategy|Tags: , , |

Vendor Roundup | A Guide to Boardroom Events’ Spring 2016 Solution Providers

This year’s spring forums includes more than 60 exceptional solution providers convening next week in Orlando. These companies are not just sponsors for Boardroom Events forums, but also trusted members of the Boardroom Events family. Technology and marketing executives that attend our forums know that these solution providers are leaders in their space. They endeavor to functions as [...]

2017-02-26T12:08:15-05:00March 29th, 2016|Categories: Blog, Top Solution Providers|Tags: , , , , , , |